Wearing a navy Ralph Lauren suit and crisp white shirt, Greg Norman is traveling through the crowded streets of Manhattan in the back of a black chauffeured Lincoln Navigator. He’s headed to his Gulfstream G550 at New Jersey’s Teterboro Airport after a New York City media tour with “TODAY,” “Fox & Friends” and The Wall Street Journal.

Although the 60-year-old famed Australian golfer no longer plays competitive golf—he held the world No. 1 spot for 331 straight weeks in the 1980s and ’90s—he is back in the media spotlight, prepping for the start of his new TV career: In June he will co-host (along with Joe Buck) Fox Sports’ first U.S. Open broadcast. It’s the start of the network’s 12-year, $1 billion deal with the U.S. Golf Association (he’ll also do the Women’s Open, Senior Open and Amateur this summer).

As a “living brand,” Norman thinks his higher profile should have a positive effect on his business empire, which is comprised of 20 fully- or partially-owned divisions, including course design and management, apparel, real estate, wine, beef, event management and GPS technology. The company named after his famous nickname—the Great White Shark—reportedly posted $300 million in revenues in 2014.

Click here for full story and source; Golf legend Greg Norman launches small-biz equity fund