Golf’s future may ride heavily on the idea of growing the game with youngsters but one new manufacturer says they’re not starting the game early enough.

“When you see a skier with his 1-year-old and you ask him when his son is going to start skiing, he’s likely to say, ‘He’s already started,’ says Kris Wilson, president and CEO of The Littlest Golfer. “But if you see that same guy at the golf course with his son and ask the same question about starting to play golf, he might say, ‘Oh, I don’t think I’ll start him until maybe he’s 6 or 7. I think if you start kids early with the game, they become golfers for life.”

via How Early Should You Start Your Kids In Golf? This Company Says As Early As Possible: The Loop : Golf Digest.