But for every game-changing success there are thousands of failures which are not so glamorous. The lesson therefore is to dream big but to have some perspective. I play golf for example but there is only one Tiger Woods (who is currently being disrupted by Rory McIlroy and Jordan Spieth). This does not mean that I cannot go out and enjoy a game of golf with friends.

But there is another lesson for all small and medium business owners from the stories about disruption. It ignores the small changes that can make a big difference. Think of the Qantas program “Change for Good” for example. This is where passengers are invited to give their spare change to UNICEF in specially marked envelopes. The Change for Good program has been running on every flight, every day for 23 years and has raised over $30 million dollars. It’s a small change that over time has delivered a big pay-off.

via How to innovate – one small win at a time | SmartCompany.