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Just one focus – new golfers

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A basic management philosophy I tend to follow, especially when you have limited resources is something I call “The Domino Effect”. In a nutshell, what is the one thing I can focus on that will have the biggest flow-on impact for the rest of my operation? As an industry, our No. 1 KPI should be […]

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Growing the game through the power of referral

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How were you introduced to the game of golf? I’ve been asking this same question over the past several months to the attendees of the various golf marketing presentations I’ve been conducting nationally. This would include golf managers, Boards, and players. The results have been pretty consistent in this informal poll – approximately 80% are […]

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