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Abu Dhabi Sports Council announce new youth golf project in partnership with HSBC

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Aref Al Awani, General Secretary of Abu Dhabi Sports Council (ADSC), has revealed a golf development programme in schools, similar to the highly successful HSBC China Junior Golf Program model, will be put in place in the capital soon. The China Golf Association-backed programme was launched 11 years ago as part of HSBC’s sponsorship of […]

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HSBC extends flagship WGC event in China

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Shanghai – The flagship World Golf Championships-HSBC Champions will stay in China for the next five years with an increased prize fund of $9.5 million, officials said on Tuesday, making it the richest tournament outside the US and major championships. In a slew of announcements at the HSBC Golf Business Forum in Shanghai, the bank […]

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HSBC Partners with Hong Kong Golf Association

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HSBC and the Hong Kong Golf Association (HKGA) have launched the HSBC Hong Kong Junior Golf Programme, an expanded and enhanced version of the HKGA’s current junior development programme which offers a structured pathway for children to try the sport for the first time, develop their skills and, for those talented enough, the chance to […]

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HSBC Chief concerned game is not moving with the times

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One of golf’s biggest sponsors has warned the game is at a crossroads and not keeping up with changes in society. The sport returns to the Olympics next year and Giles Morgan, the head of sponsorship for HSBC, believes this provides an opportunity that cannot be squandered. Morgan’s company spends millions of pounds on golf, backing several […]

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