Posts

Golf and its heroes

/0 Comments/in , /by

I have to admit, before playing devil’s advocate, that I am not immune to the feel-good factor of seeing a USPGA Tour-sanctioned (unofficial) event—albeit a limited-field one—with an Indian company as the title sponsor. Whichever way you look at it, the fact that 18 of the world’s best players are playing the final round of […]

Read more

Tiger Woods Foundation and Tavistock Group form partnership

/0 Comments/in /by

The Tiger Woods Foundation and the Tavistock Group formed a partnership designed to elevate Woods’ World Challenge tournament to new heights. Now it has a new title sponsor, Hero Motocorp. “This title sponsorship of the Hero World Challenge is reflective of brand Hero’s rapidly expanding global footprint. Having been associated with the game in India for […]

Read more